Website vs Web App: What Does Your Business Need?
One of the most common questions we hear from business owners is: "Do I need a website or a web application?" The answer depends on your business goals, user needs, and budget. Let's break down the differences.
What is a Website?
A website is primarily informational. It presents content to visitors who consume it passively. Think of it as a digital brochure or storefront.
Characteristics:
- Mostly static content
- Users read, watch, or browse
- Limited interactivity
- Focus on content consumption
- Company websites
- Blogs and news sites
- Portfolio sites
- Landing pages
- Dynamic, personalized content
- User accounts and authentication
- Complex functionality
- Data creation and manipulation
- Email clients (Gmail)
- Project management tools (Trello, Asana)
- Ecommerce platforms with accounts
- Banking and finance portals
- Social networks
- Your goal is visibility - You want people to find you and learn about your services
- Content is king - You're sharing information, blog posts, or portfolio work
- No user accounts needed - Visitors don't need to log in
- Budget is limited - You need a professional online presence quickly
- Simple updates - Content changes are infrequent and straightforward
- Users need to perform tasks - Booking, managing, creating, or tracking
- Personalization is important - Each user sees different content
- Data needs to be stored - User information, orders, progress, etc.
- Complex workflows exist - Multi step processes or approvals
- Integration is required - Connecting with other systems or APIs
- A marketing website (company.com)
- A web application for customers (app.company.com)
- Your marketing site can be optimized for SEO
- Your app can focus on user experience
- Different teams can work on each independently
- Design and development: $5,000 to $50,000
- Hosting: $10 to $100 per month
- Maintenance: $100 to $500 per month
- Design and development: $25,000 to $500,000+
- Hosting: $50 to $5,000 per month
- Maintenance: $500 to $5,000 per month
- Ongoing development: Variable
- What will users do on your platform? Read → Website. Act → Web App.
- Do users need accounts? No → Website. Yes → Web App.
- How often does content change? Rarely → Website. Constantly by users → Web App.
- What's your budget? Limited → Start with website. Flexible → Consider web app.
- What's your timeline? Weeks → Website. Months → Web App.
- Start with a website to establish your online presence
- Identify specific pain points that a web app could solve
- Build targeted features as you validate demand
- Evolve gradually rather than building everything at once
Examples:
What is a Web Application?
A web application is interactive and dynamic. Users don't just consume content. They create, modify, and interact with data.
Characteristics:
Examples:
Key Differences
| Aspect | Website | Web App |
| Purpose | Inform | Enable tasks |
| Interactivity | Low | High |
| Authentication | Usually none | Usually required |
| Development cost | Lower | Higher |
| Maintenance | Less frequent | Ongoing |
| Offline capability | Limited | Often possible |
When Do You Need a Website?
Choose a website when:
When Do You Need a Web App?
Choose a web app when:
The Hybrid Approach
Many businesses start with a website and evolve into having both. For example:
This is often the best approach because:
Cost Considerations
Website Costs
Web App Costs
Making Your Decision
Ask yourself these questions:
Our Recommendation
For most businesses starting out, we recommend:
Conclusion
Both websites and web applications have their place. The key is understanding your business goals and user needs. A beautiful website can establish credibility and generate leads. A well built web application can transform how your business operates.
Not sure which you need? Get a free assessment and we'll help you figure out the right path forward.